A recent study found that just a few negative reviews online can determine early on how many reviews a restaurant receives long-term. The study titled “Restaurant Reviews and Neighborhood Effects” evaluated the reviews from Yelp and TripAdvisor of about 3,000 restaurants per website.

Having a few reasonable negative reviews can add a bit of authenticity to your business, enticing people to trust you even more.

Written by Austin Kueffner @austin_kueffner words Automating reviews is one of the most important steps brands make in order to win the reputation game online. It allows...

Written by Austin Kueffner @austin_kueffner words Before almost every customer books a trip, eats at a restaurant, or tries a new experience, there’s one thing they tend to do...

Written by Austin Kueffner @austin_kueffner words Many people like to do water sports during the summer or a long holiday. Boat rental is a popular option for people who’d like to...

Written by Austin Kueffner @austin_kueffner words Research shows that nearly 95% of shoppers read online reviews before making a purchase decision. To get ahead of the competition,...

Written by Austin Kueffner @austin_kueffner words People now rely on reviews to decide on the best hotels to stay, which movies to see, or which software to buy. With over 80% of...

It can be difficult to get new customers if your travel or tourism-related business can’t be found through a simple online search. Thus, it’s become essential for travel brands to build a strong digital presence.It’s not enough that you have a great website or thousands of followers on your social media page. In this article, we’ll explore the right tools your business can use to win more customers.

Written by Austin Kueffner @austin_kueffner words First off, relax. Bad reviews are a part of running a business. Most brands are striving to get as many positive reviews as...

Very few customers reach out to a brand to talk about a positive experience. When they do, don’t let the opportunity pass. It means they are showing “initiative”.

Written by Austin Kueffner @austin_kueffner words With unlimited access to information online, there’s never been a time when consumers have had so much influence on a brand’s...